SEO keywords play a pivotal role in promoting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In digital marketing, a keyword is a particular term or expression that users input on search engine sites when they are trying to find a specific service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to position websites.

The power behind SEO keywords lies in click here their ability to connect what users are searching for to the content that is available on your website. Effectively using these keywords will help lure the right audience and improve the likelihood of sales.

Having established the concept of an SEO keyword, let's look at how to use keywords efficiently. Optimizing the use of keywords demands a balance. You'll want to include relevant keywords to get the attention of search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the metadata and headers of your website, as these are points where search engines often look.

Moreover, it's critical to choose keywords that connect with your target audience. It means understanding their language, their searching habits and their wants.

In conclusion, a well-chosen SEO keyword can act as a bridge between what a person is looking for and the service or information you provide. It's a vital tool to succeed in the cut-throat world of digital marketing. However, its full potential can only be unlocked when used correctly.